T-MOBILE STORIES
Created and built in-house narrative storytelling agency for audience of customers, consumers, and businesses. Guide wide range of owned media and brand journalism tactics via written, audio, video, and interactive content. A few samples below.
PODCAST: Mobile Diaries is a limited series podcast I created, produced and co-hosted. Born of the pandemic, it’s a look at the various archetypes, personas, brilliant minds and unique stories that emerged from the new digitally driven world we all came to embrace. The entire season can be found at mobilediariespodcast.com or on any of your favorite streaming platforms.
This final episode received over 3.5K plays, with an 86% completion rate of plays over 1 minute and debuted in the top 5% of all podcasts released that week. Below is a sample of the owned media levers pulled for this episode.
VIDEO: The beginning our of video strategy for T-Mobile Stories, sending questions to the Jonas Brothers and having them reply in a mobile video interview. We also embedded this YouTube video in a Newsroom Q&A. A mobile-first video strategy was born of this.
You can check out the Newsroom Q&A here: “Mobile Moments: The Jonas Brothers Share New Year’s Resolutions, 5G Dreams and Secrets to ‘Happiness’”
EMPLOYEE SPOTLIGHTS: Created award-winning series, which over the years has grown into new areas to address everything from DE&I initiatives to the war in Ukraine. Always of import: The stories are about the people, not the place. The people are what makes the place great. One of the earliest ones led to earned coverage in People magazine. (Click image for proof!)
EXPERT ADVICE: A few samples of other articles and interviews I’ve done, leaning into my journalism experience. The connection to the brand can be subtle or more overt, but it’s always there.
Old Haunts, New Terrors! An Expert’s Tricks and Treats for Avoiding Cyber Scams
QUIZZES: Taking a page out of the New York Times’ playbook, I rolled out the first of our forays into interactive storytelling — to great effect. Promoted through the T-Mobile Tuesdays app, these quizzes which ladder up to T-Mobile brand messaging, initiatives and offers have each garnered between 250-500K pageviews with an average completion rate of ~75%. Click image to see more examples.
“What Type of Relationship Do You Have with Your Phone?” was based on an evergreen explainer, repurposed as our first T-Mobile Stories quiz.